Search Engine Optimization How To: Keyword Research

  • Written by admin
  • Posted October 30, 2011 at 6:58 pm

Author: Dwad Lane

: Keyword Research (Non-Geek-Speak)

In this article, we’ll be discussing one of THE most important factors in – Keyword Research.

Just to clarify, a keyword isn’t always just one word. Some call it a key-phrase or term. So, for example, “buy new BlackBerry” can be a keyword/phrase, even though it consists of 3 actual words.

Speak to ANY Specialist, and they’ll agree with the above statement. It’s not uncommon to spend a good 48+ hours of solid research during this phase!

The main reasons this step is so important are the following:

What’s the point in targeting a keyword/phrase, how to, that no-one’s searching for? Detailed analysis will SHOW you which terms, how to, are being searched the, how to, most.
The keyword/phrase, how to, that you’re considering targeting may have very difficult competition, which could result in taking months, even years of extra time, how to, and effort to get onto page one of the Search Engine Results Pages (SERPs)
You have to try and, how to, get into the mind of the searcher/prospective customer, and think about whether or, how to, not they’re in “buying mode” or just “research mode”.
By having a look at what the Cost Per Click (CPC) to pay for a keyword, how to, (KW), you can generally tell if it’s worthwhile going after. However, generally speaking, the higher the CPC, the tougher the competition will be, as more and more people become aware of and how to conduct it properly, how to, .
KW Research can also lead to you find some hidden gems that you may not have though of before, but are still tightly related to your niche/industry.

The primary goal for the, how to, Search Engines (SE’s) is to provide the MOST RELEVANT information that their users are looking for. When people visit Search Engines,, how to, they visit them so that they can find the solution to whatever inquiries they have in mind.

Often times, users are actively seeking products and services, which is why is so effective for business. If done correctly,, how to, you can position your site for very targeted phrases that are directly related to your business. So if you are planning an campaign, the best way to start it correctly, is to start thinking of 4 to 5 keyword ideas, and begin keyword research.

Thankfully, Google has an easy to use, and free tool that you can begin using, which can be found at https://adwords.google.com/select/KeywordToolExternal. From there, you can punch in a few of your KW’s, and it will give you statistics, based on about 12 months of data. From there, you can see an average of how many searches/month, how to, there are for the key-phrase, the cost, how to, per click of each KW, and even see results based geographically, how to, compared, how to, to globally, among other valuable factors.

There are many paid keyword research tools, how to, out there, that are far more advanced, and essential in any Specialist’s arsenal. However, seeing as this is only meant to give you a basic understanding of how works, we won’t go into those.

Of course there are basic things that you need to know when you apply Keyword, how to, Research, how to, .

It’s NOT Always Smart To Target the highest searched keyword. Once you begin your analysis, you may think that targeting the highest search phrase is the, how to, best way to go. However, you’ll find that those terms are generally quite broad, and often NOT buyer KW’s. You’d probably, how to, be better off getting 1,000 visitors to your site for the term “buy BlackBerry torch”, then 10,000 for the term “new BlackBerry”.

Analyze the Competition

Before you decide on your roster of keywords you are planning to focus on, remember that looking into every aspect of the decision should be well scrutinized. Once you have started there is no turning back because by then you have already exerted a lot of time and effort, which could be viewed as a waste. Decide on the best keywords to capitalize on, and stick to them. Of course, you can add new KW’s as you go, to bring in more visitors, but try to rank for the, how to, most profitable ones first.

Expert’s Advice

So whether or not you are thinking, how to, about hiring or consulting someone, it may be worth thinking again. Imagine you have all the data you need, but apparently, how to, you do not know what to do next? What if you did everything by the book but you still aren’t ranking. With the numerous variables one should have the basic knowledge on Google Keyword Tool. In this situation where you are fighting for a top spot, basic knowledge might not be enough to start winning.

Keywords are like the foundations of, how to, a website. You will realize that building on a rock solid foundation is the smartest decision you will ever make in the whole life of your online business. Hopefully, through this article, you’ve now learned some valuable knowledge about keyword research, and how crucial it is to any campaign.

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How To Build A WordPress Theme – The Elements of a WordPress Sales Page

  • Written by admin
  • Posted February 21, 2011 at 1:39 pm

Author: Charles Van Veen

is a great platform to use for sales websites. While was initially designed to be a blog platform, its customizability, how to, has made it able to more than just a blog. Themes and plugins made by users has enabled to be used as a company website, a magazine website, and even a sales and marketing website. There are a lot of themes online that can help make your basic installation into a highly effective sales page.

The aim of a sales page is to try to convert site traffic into sales. This means designing the page to effectively sell the product every time, how to, a visitor loads the page. Regardless of the product, an effective sales page follows a certain formula with a few minor tweaks for a proper sales pitch. A sales pitch follows a linear step by step process to try to convert a site visit into a sale. The steps are the following.

Header – This is the first part, how to, of the page that the site visitor, how to, will see. The headline is where you try to hook your visitors and slowly reel them in by continuing to read down the whole sales page. This means huge eye catching, how to, fonts for the product or service name accompanied by a sales tagline designed in such a way that it can grab a visitor’s interest.

Introduction/Overview – This element briefly presents the site visitor all the essential details of the product or service that the sales page is trying to pitch. This is where the page starts to present all the selling points of the product, how to, and tries to inform the site visitor of the benefits they will have if they acquire the product or service.

Features/Benefits/Specifications -while the introduction or overview briefly lists all the benefits that a visitor can have if they purchase the product or service the sales page still needs to give more detail of the product feature in order to keep reeling in a visitor’s interest, how to, . This part of the page presents in detail all the best features and benefits of a product and how it will help improve the site visitor’s well being if they purchase it. Most site visitors will reach a sales page through targeted ads, thus a sales page sets their content, how to, specifically to their target market.

Product previews/how to guides – this is where the sales page presents how easy it is, how to, to use their products. Often this entails screenshots or video captures for software products, videos of products in action or informative videos about a certain kind of service. This section tries to convince the visitor that learning how to use, how to, the product will not require too much time, how to, or a steep learning, how to, curve.

Value Promotion – this section represents the last few steps of a sales pitch process. This is where the sales page tries to convince the visitor that they are, how to, going to get more value for their money as it tries to show all the benefits the visitor will get for the price, how to, they are paying. Money back guarantee as well as relevant reviews should be placed, how to, here.

Ordering – this is now the last and final part of a sales page. If a site visitor is convinced that purchasing the product the page is trying to sell will prove beneficial for them, they will definitely want, how to, to order or purchase the product right away. This is where the sales page presents the ordering information and provides, how to, instructions on how to purchase the product thus turning a site visit into a sale.

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How To Build A WordPress Theme – 3 Reasons to Use the WordPress Socrates Theme

  • Written by admin
  • Posted December 21, 2010 at 6:17 pm

Author: Charles Van Veen

Socrates is a exceptional affair distinctively advised for internet marketers to use. Using the Socrates , you can calmly actualize a alcove website that is set up to be monetized via AdSense, ClickBank and a host of added monetizing options as able-bodied as optimized for all accepted seek engines in just a amount of minutes. There are three capital affidavit why bloggers should use the Socrates .

1. Customizability – Socrates offers a ambit of customizable options enabling website owners to appear up with a characteristic and aboriginal attending to advice with their site’s branding even if they alone accept basal or no programming knowledge. Right out of the box, there are already accessible customization options like allotment from a ambit of backgrounds in just a bang of a mouse, options for alteration the, how to, blush and style, assorted blueprint schemes, customized aeronautics bars, over 200 accessible attack designs to baby to every alcove and a congenital attack architect that website owners can use to accomplish their own, how to, banners calmly after any abstruse accomplishment required.

2. Accomplished Business Options – you can calmly advance your website if you use a Socrates . The affair has a ambit of business options like associate affairs affiliation to calmly monetize your website through any associate affairs or network, a amusing, how to, media slider for all accepted amusing media websites, templates for sales pages and clasp, how to, pages, and simple affiliation for AdSense, ClickBank and added commercial systems. You can calmly adapt how your ads, how to, are displayed through alternative ad-bars and in column ad units that, how to, you can use to affectation ads for specific posts.

3. Accomplished Training and Abutment – using the Socrates affair will accord you admission to an absolute library of agreeable fabricated accessible alone to Socrates users. You can admission video, how to, tutorials for installing , installing the Socrates , belvedere training, and assorted internet business courses. If you accept little or no ability about or programming, the Socrates affair is a abundant way to alpha your internet training as it not alone teaches you the fundamentals of the belvedere but added importantly, you can apprentice how to appropriately bazaar and monetize your website for whatever alcove you need. A abbreviate alternative of the accessible business courses cover ,, how to, analysis assisting niches,, how to, profiting from trends, award a abundant area name, monetizing your website with Google, and associate business training. Apart from these accessible libraries of training courses,, how to, you can aswell get accomplished abutment for your Socrates accession to advice with your issues as able-bodied as a huge association of users, how to, that you can ask for advice in the Socrates forums, how to, online.

The Socrates affair is an accomplished way to alpha your internet business career. Socrates holds the affirmation that it is “designed by internet marketers for internet marketers” and these claims can be apparent in its achievement and capabilities. Even if you are a complete newbie to the internet business game, you can calmly bolt up and apprentice the all-important,, how to, how to, abilities by using the exceptional Socrates . You can apprentice and bureaucracy your, how to, website, how to, calmly through the accessible training video and use the added accessible videos to bazaar this website. The accessible abutment and association, how to, appointment will aswell advice new users plan some issues they may accept with their installation. The Socrates affair absolutely is an accomplished affair for internet marketers to use.

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